Your Google Business Profile is one of the most important tools for getting found locally online. If you want to be easy to find as an entrepreneur for potential customers, it is therefore important to have your Company Profile in order. But how do you do that? In this article I share four lesser-known hacks with which you can optimize your profile, so that you can be found even better by potential customers. 1. Look at your competitors In your Business Profile (formerly Google My Business) , you have the option to select appropriate business categories. A distinction is made here between a primary category (which fits your company best) and other categories. Selecting a primary category is mandatory.
Your Google Business Profile
Here you can only tick one of them. You can select more than one for the other categories, but these are not mandatory. Categories are very important for Google to understand what your business falls under. It is therefore advisable to be as Bosnia and Herzegovina Phone Number as possible in your selection. Try to select as many categories as possible that are relevant to your business. Are you unsure which categories suit you best or which ones actually deliver the best performance? That is also not always obvious. It can be smart to just take a look at how your competitors are doing this.
Look at Your Competitors
Unfortunately, with them you only have insight into the chosen Buy Leads category, not the other selected categories. Or maybe? GMBspy offers a solution. Sounds exciting huh? How do you use this? Search for certain keywords on which you want your Business Profile to be found locally. Then see which competitors perform better than you in Google Maps and/or Google Local Pack. Apparently they somewhere have their affairs in order better than you, because they are shown above you. To find out what that is, click on their company profile and activate the GMBspy extension. You will then see all selected categories of this competitor and you can also test them on your Company Profile.