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这主要是因 法国电话号码 为和亚马逊等品

牌在他们的一生中设定了这种期望。总体而言,品牌忠诚度在各方面都非常重要,值得商榷——而且具有讽刺意味的是——除了婴儿潮一代之外,所有人都更有可能追逐折扣,而不是最终“按自己的方式行事”。那么这告诉我们什么呢?如果我们从字里行间解读,大多数时候我们会发现对个性化、数据驱动和技术导向的营销的需求变得越来越重要。

这已经是千禧一代的重中之重,这将是 Z 世代的期望。我们也可以推断出千禧一代和 Z 世代最不可能根据他们的电视和流媒体习惯遇到侵 法国电话号码 入性广告,并且最有可能忽略当他们看到它时(例如,以横幅广告的形式)。如果您没有采用数据驱动的方法来进行不间断营销(内容营销)的个性化,那么您已经落后于潮流。

代际营销实践让我们从电子邮

件开始。电子邮件的美妙之处在于它跨越了几代人。即使是婴儿潮一代也比直邮更容易接受电子邮件营销。在所有数字营销渠道中,电子邮件营销的投资回报率最高,部分原因是每个人都在使用它。电子邮件地址仍然是大多数在线帐户和服务的基础。营销自动化还比以往更容易根据各种因素(包括位置、职位、行业和年龄)对受众进行细分。

法国电话号码

换句话说,电子邮件授予对密钥代的访问权限,并允许您单独定位每一代。代际营销没有比这更精确的了。内容消费习惯 同样值得一提的是,不同的人有不同的喜好。但请记住以下几点: 婴儿潮一代:每周将花费 20 多个小时浏览内容,他们经常通过 Facebook 搜索找到这些内容。 X 一代:他们忙于抚养孩子和帮助照顾年长的亲人,因此他们渴望有用且中肯的内容。

千禧一代特别渴望视频

内容(37% 的人每天都在狂欢 YouTube 视频)。Z世代:他们最喜欢的品牌是YouTube,所以这应该让你了解他们对视频内容的欣赏程度。它的长期和短期偏好存在于品牌价值、内容消费、社交媒体使用、技术等方面。在 B2B 营销中,年龄组还可以帮助区分影响者和决策者。 X 世代和婴儿潮一代通常主导后者,而千禧一代和 Z 世代仍然主导前者(尽管这种情况正在迅速改变)。

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