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This is the state of email marketing

According to the research ‘Email Marketing Compass’ by Yesmail, an email marketing provider company, the volume of emails from sellers has increased by 9% compared to last year, in order to attract more customers.

Despite this, users are not acting as advertisers expect, as user activity has decreased. According to this research, unique clicks are down 14%, and the generated email open rate is 3%. Additionally, the results suggest using reply email as it is a way to improve mobile clicks.

On the other hand, the open rates for triggered campaigns are 2.5 times higher than for general campaigns, which is why conversational messages are recommended. According to Michael Fisher, president of Yes Lifecycle Marketing, offering an experience makes shopping a lot easier for mobile phone customers.

In the workplace the use of email is an obligation, not an option, but is it really a blessing  Pakistan Email Database or rather a curse? Answering this question is much more complicated than it seems at first glance.

And, despite being an indispensable tool at work, email is also the source of multiple distractions in the office.

According to a recent study by the human resources company CPP and the email management company Sendmail, while 92% of workers do not hesitate to classify email as an indispensable communication tool at work, 43% see in the mail the main cause of confusion and resentment in the office.

Not surprisingly, 64% of workers admit to having sent or received at some time emails that have unintentionally provoked anger or resentment.

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In the eyes of email senders, the most annoying behavior in the email universe is not receiving a response from recipients (51%). Much less bothered by misinterpreted messages (14%) and slow responses (13%).

What gets the most out of email recipients from their email boxes are the emails in which the responses are addressed to all users involved in the conversation (25%). Confusing and vague emails are also particularly irritating to 19% of email recipients.

As you can see when writing an email we must take into account several aspects related to both the form and the content. In addition, in many cases we deal with unknown people, so through that email they will have a Buy Leads  first impression of you or your company. Many companies use email marketing to create brand image and be in communication with their customers.

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