Three practical examples of e-mail marketing in e-commerce and retail is the title of the recently published free download eBook from Digital Response, an agency specialized in e-mail marketing services.
The new eBook, whose peculiarity is its totally practical approach, is based on three real success stories in both e-commerce and retail, exposed first-hand by Digital Response, the agency that carried them out.
The first case, based on the reactivation of inactive users, shows how an e-commerce, whose database contained a third of inactive users, achieved about 6% reactivation, approximately 18,000 registrations, with the e-mail strategy applied marketing.
In the second, focused on discovering the cause of low deliverability, it is explained how an in-depth analysis of the database showed the causes of low Nigerian Email Database in Outlook.com (Hotmail.com). This discovery provided very valuable information about what was the determinant of the quality of the records
The third case, aimed at maximizing the opening and click of e-mails in a campaign, shows a very simple and effective method to achieve a substantial increase in opens and clicks, all illustrated with real data on the impact of the action. Despite what it may seem, social networks are not the preferred means of communication for young people to learn about the offers of their favorite brands.
RapidCampaign has surveyed 2,000 young people from the UK aged 16 to 24 for their report Brands We Love versus Brads We Buy and they have seen that 76% prefer to learn about offers and promotions from stores and brands through the mail, followed by the corporate website , chosen by 23% of those surveyed.
The mere mention of Scooby-Doo and his gang gives many of us a rapturous pang of nostalgia. The “antics” of these unique detectives and their skill (or clumsiness) deal with unknown people, so through that email they will have a Buy Leads first impression of you or your company. Many companies use email marketing solving mysteries managed to nail us in front of the small screen when we were children.