In Mexico alone, the term “Zara” is among the first 20 topics of interest with a total of 47.8 thousand related tweets.The pronouncement of many brands is often complex and incorrect in some markets. Either because of the intentions of tropilicalization or because in the language of the original cloth it can be difficult to pronounce, the conflict around this issue has been evident for decades; However, the truth is that Zara had never been seen on Estonia Mobile Database this list until now. From social networks, the video of a user who has wanted to give lessons on the correct pronunciation of certain brands has begun to circulate.In this way, a fairly large list has passed. From H&M and Forever 21 to Banana Republic and Aéropostale, the use of TikTok has tried to communicate what for her is the best pronunciation of these commercial firms where, at least in reference to what is published, all their names should be said as if read in English.
The issue generated special annoyance when the user mentioned Zara, a firm of Spanish origin that, regardless of the language or the market in which it is read, has always been named as it is written in Spanish.Users defended the pronunciation of Grupo Inditex’s flagship brand, arguing its origin and echoing the little knowledge of the user who tried to show herself as an expert in brands.In this way, the term “Zara” has become a trend in several markets worldwide.Only in the Mexican market, the name of the Spanish brand is among the first 20 topics Brother Cell Phone List of interest with a total of 47.8 thousand related tweets, according to the data provided by Twitter.Far from the criticism and other mockery made to the TikTok user, what the phenomenon makes clear is the good work done by Grupo Inditex around one of its most important brands.The consumer not only clearly recognizes the writing and pronunciation of the signature, but is also aware of its origin and other particular data of the brand.This speaks of a good positioning, which directly and in a second moment impacts sales.
From Quantcats they indicate that at the beginning of the purchase process the consumer analyzes an average of 9 brands that can satisfy their need. After various filtration processes – even some that happen unconsciously – the range is reduced from 3 to 5; However, in reality, only two brands are seriously considered when deciding on a purchase. In other words, although the consumer is aware that there are 9 brands capable of meeting their requirements, only two will be taken into account in their final purchase decision.The criteria for reducing the list are diverse, but those related to previous use experience (56 percent) as well as brand awareness and good reputation (49 percent) stand out. Therefore, it is vitally important to establish bases that promote a good relationship between brands and consumers, so that branding cannot be left to chance.