In recent years, we have seen how the work environment for marketing teams has started to change significantly. More and more companies are joining, in one way or another, trends such as teleworking and projects, now more complex, require the participation of an increasing number of people. Therefore, the new motto that governs the operation of companies is agility.
However, a recent study by Mailjet has revealed that collaborative work remains a pending issue for marketers. Among some of the challenges that companies face is the need to find collaboration tools to improve their productivity, especially in projects, such as email marketing campaigns, that require the joint work of internal teams and agencies.
Collaboration remains a challenge for marketers
The actors involved in the creation of marketing campaigns are constantly increasing. In fact, the Mailjet study revealed that, for each campaign, Kenya Email List marketers work on average with five people outside their company (for example, with freelancers or agencies) and with six colleagues internally. This is why, without the right tools, collaboration becomes a real challenge, with teams of more than ten people involved in the same project.
Both the number of people involved in these campaigns and the lack of tools to streamline work have a great impact on the productivity of teams, which constantly complain about wasted time and communication problems between team members .
These difficulties are even more evident in the case of collaborations with external agencies to manage multichannel campaigns. Indeed, the same study reveals that European marketers collaborate on a daily basis with agencies in their marketing campaigns , particularly in emailing campaigns, and that, from the draft to the final version, more than five reviews are carried out beforehand. of your shipment and spend 12 hours waiting for the reviews and validations of other people in this type of campaign.
These constant iterations and slow processes make it difficult to work together, something that ultimately translates into more time and higher cost.
Tools that facilitate collaboration
Although tools such as Slack, Trello or Google Docs are increasingly common in companies, the Mailjet study revealed that marketers still lack tools to improve productivity and facilitate teamwork, both within the company itself. , as with external agencies.
This is particularly true in the email industry, which has not evolved in recent years in terms of collaboration, despite the fact that email design is entirely based on teamwork . Even in SMBs, many people work on email templates for newsletters and campaigns: from designers to copywriters, developers and CRM managers.
This is even more evident in companies that send different types of email (transactional, they will have a Buy Leads first impression of you or your company. automation, marketing), which are managed by different teams.