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Understanding Your Paid Search Statistics

One of the benefits of paid search is the fact that you can track everything. If someone visits your store after seeing your billboard or TV spot, there’s no real way to track them down. However, if someone sees your paid search ad and visits your website, you know how they got to UAE Phone Number List your site. You know what ad they saw, what copy they responded to, and even what search term triggered your ad. There is so much data that it can be difficult to understand what it all means or what to do with it. Number of impressions, click-through rate, cost per click… how do you sort it all out and use your paid search stats to make smart decisions? I mean, what’s the point of having all that data if you don’t know what to do with it?

You Probably Have Multiple Campaigns Running

To make matters worse, a lot of this data can be UAE Phone Number difficult to interpret correctly, so even experienced online marketers often draw the wrong conclusions from their data or focus on the wrong metrics in their accounts. So if you’ve ever looked at your paid search account and wondered, “What am I missing?”, this article is for you. Are you focused on the right paid search metrics? If you’re like most online marketers, you probably have multiple campaigns running, at least a dozen ads, and over a hundred keywords to track. And that is if your account is rather small. Each of these campaigns, ads, ad groups, and keywords can give you a wealth of information about your audience and the effectiveness of your advertising…

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Only if You Know How to Use Your Data

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Only if you know how to use your data. These days, paid search is so competitive that it’s not enough to just set up Google Analytics and keep an eye on your cost per click. You need to know how to interpret all aspects of UAE Phone Number List your paid search data and use it to optimize your account performance. Now, while it may seem like a daunting task, most of the information in your paid search account can be broken down into three manageable pieces: information about your traffic, information about conversions, and information about sales.

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