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US accuses Facebook of ad discrimination, brand responds

Facebook is the most popular social network in the world, with more than 2.13 billion users. The platforms that monopolize advertisers who seek to invest in video spots are YouTube and Facebook, between them, they monopolize 129 billion dollars. The latter is among the most popular platforms in the world, with more than 2.13 billion users, even though it has been in the “eye of the hurricane” for accusations of violation Switzerland Mobile Database of privacy. Only Mexico will have 57.26 million users at the end of this year, according to forecasts. As the months go by, it has steadily overcome the crisis it had over the Cambridge Analytica issue, until now. A new indictment reminds users of the relevance of the data.

It is the United States that accuses Facebook of discrimination in housing advertisements, because “Facebook is discriminating against people based on who they are and where they live,” said the Secretary of the US Department of Housing and Urban Development, Ben Carson. According to the instance, the platform restricts who can see notices related to the real estate sector according to their origin by nationality, religion, family status, sex, and type of disability, so from their perspective, there is no fault in indicating that it is discrimination. Given this, Facebook said they are surprised by the decision of the instance because they have worked together, worse than they have already implemented measures to avoid Brother Cell Phone List advertising that threatens inclusion. But beyond the words of the platform, the truth is that a few hours ago it announced that it is expanding a database that will allow people to search and find information on political ads or related to issues on the national agenda in some countries.

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That is, it will allow users to access information from the ads, something like a transparency section in which, through keywords, they will find what they are looking for and can even report those that do not comply with the rules. This was apart from the discrimination case, but it seems closely related considering that the tool expands transparency, under the name of the US Ads Archive. Satwik Shukla, Facebook Product Manager, said on the Facebook blog: “Bringing a brighter light on Facebook ads and pages holds us and advertisers accountable, which is good for people and businesses. ”.

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