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Users open more commercial emails but leads remain

According to a study by the firm Epsilon, the number of emails that users open after an email marketing strategy has increased by 32.9%, 5.7% more than in the same period in 2013. However, the number of customers potential has remained stable over the past two years.

To do the research, they have analyzed the trajectory of 6.2 billion emails in 13 industries. Those that opened the most were those related to banks (50.1%), clothing sales (43.6%), general financial services (39.6%); while those who least were about the media (6.4%).

The point is, if there are more users opening the emails, why don’t they click on the links? There are tools, such as Gmail Tabs, that allow you to open all promotional or business emails at once, instead of having them mixed with personal emails.

This implies that if “marketers” prefer to increase the number of people they Panama Email Address  reach, instead of studying their target audience better, there will be many more people who are not interested in the product or service.

Users do not usually have time to read hundreds of commercial emails. “Marketers should make sure they deliver a good consumer experience and deliver the right content at the right time,” says Jennifer Wiese, strategy analyst at Epsilon.

Now young people think that there are better ways to communicate much faster and more exciting than through a “stupid” email and many forecasters predict that email is on the last straw and that it will go out of style, because  they will have a Buy Leads  first the key is, according to Aaron Straup Cope, a senior engineer at the Cooper-Hewitt Design Museum, that “there’s not a lot of email to send or receive.”

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