She gives an example about the most delicious French white wine. According to the Google Keyword Planner, there is no search volume. You will only know for sure if this is really correct if you are going to make a content item about it. Most likely there will be traffic coming in. Not via the search term ‘best French white wine’, but on all kinds of combinations thereof. Think of specific French wines, grape varieties, regions or château. In an article about the most delicious French wine, it makes sense that you tell about it. With horizontal SEO, keywords are not the starting point, but topics.
Advantages and Disadvantages of Horizontal Seo
Within SEO, you have to write about what you want to be found for, but the Macedonia Phone Number is also true. You can be found on everything you write about. If you allow yourself to be limited by the information from keyword tools, you may miss a lot of opportunities for findability. Also read: Google’s search results page is changing: how can you still make an impact with SEO? Within the vision of horizontal SEO, you create content about anything that you think your potential customer might find interesting. A point of attention here is the distribution of the information per page. What information do you bundle on one web page and what information do you spread over several pages? SEO is all about the relevance of each individual page.
The content strategy is your strategy
By creating a good page about a specific subject, it can be found on countless searches. Often also on searches that you had not thought of in advance. Long tail versus horizontale SEO You have probably heard of the term long tail in SEO . These are specific searches Buy Leads less search volume. You might think that a horizontal SEO strategy is the same as a long tail strategy. That is only partly true. Long tail is certainly a way to get found, but horizontal SEO goes further than just long tail. This way you will also look at the interests of your target group and the customer journey that is being made.