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Virgin Holidays launches a campaign to flirt with you for Valentine’s Day

Today is Valentine’s Day, and even the world of email marketing has wanted to pay tribute to Valentine’s Day with “full of love” campaigns.

Starting today, Virgin Holidays will start sending a promotional email that, when opened, will give the Internet user a whistle, but not just any, but the typical whistle that is given before starting the courtship process.

Within the email, vacation offers to travel to the United States and the Caribbean are detailed, but the email seems to flirt with the user, yes, without forgetting its “marketing” purposes.

With this email marketing campaign, Virgin intends to surprise users who are increasingly saturated with advertising through email, which often ends up in the spam folder.

Through Virgin Holiday we can buy trips to escape alone or as a couple, but of course we will feel desired thanks to the hiss and flirtation.

According to a study by Yesmail Interactive, trends point to an increasing use of email through mobile devices. In the last quarter of the year, viewing through these devices has increased by 5%, reaching 55% of the total and as a consequence, revenues from mobile platforms have grown by 52%, while those from computers remain by just 18%.

Only email users through mobile devices grew by 64% of views in 2013, while those who use their computer only increased by 5%.

It should also be borne in mind that, compared to 6 months ago, more people can buy a smartphone, and users probably turn to their mobile phones for more  San Marino Email List applications, but in this case, tablets have been the linchpin of this great increase. In fact, orders placed through tablets have increased by 65% ​​compared to the previous quarter, and 60% of purchases from mobile devices are made from tablets.
The negative counterpoint comes from the companies, since according to Ascend2, despite being aware of the need to adapt email messages to mobile devices, most do not modify anything. Only 28% of those surveyed claimed to be adapting messages to new trends.

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The study concludes that, although not many of them create mobile content, they do not consider it a complicated task.

The mobile devices have become an authentic continuation of the arm of many people. The addiction to these devices connected to the network already seems an epidemic impossible to stop.

Users are continuously aware of their smartphone, so advertisers who fail to reach consumers through their email marketing campaigns assume that the  As you can see when writing an email we must take into account several aspects related to both the form and the content. In addition, in many cases we deal with unknown people, so through that email they will have a Buy Leads  first impression of you or your company.

Many companies use email marketing to create brand image and be in communication with their customers. problem is with their product, but in reality the big problem is to get attention within from your own mobile universe full of notifications.

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