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Virtual influencers earn 353 times more than the average European worker

It is estimated that of the 20 virtual influencers that generate the most income at the moment, half earn more than the average European worker. Influencer marketing is a branch that is not only constantly growing, but also rapidly evolving, and proof of this is the arrival and consolidation of virtual influencers. These new players are becoming a factor to keep track of in a market that moves millions of dollars year after year. Recent studies indicate that the influencer marketing industry will be worth $ 10 billion by 2020, thanks to the fact that 43 percent of marketing teams experiment with influencer marketing actions to define the real value Iceland Mobile Database brings to their brand . In the midst of a context in which BTL activities, point-of-sale promotions, and spectacular ones, among others, lose ground to the isolation measures imposed by health authorities in different markets around the world, these advantages seem to gain weight. the eyes of the marks. Faced with the pandemic, brands see influencer marketing actions as an important lifeline that allows them to maintain contact with their audiences even when the norm indicates keeping their distance.

This is revealed by a recent survey signed by BrandMe, which indicates that 87 percent of brands are betting on influencer marketing to deal with the coronavirus. With this in mind, it becomes relevant to recognize that virtual influencers are taking an especially important role within these investments, where their earnings today are greater than what an average worker receives each year. To understand the phenomenon, it is necessary to see what Brother Cell Phone List happens with Miquela, a virtual influencer who has gained special relevance in the field of fashion within Instagram, and who with 2.6 million followers is among the list of 25 people most influential according to Times magazine. This hyper-realistic robot charges for each sponsored publication about 7,211 euros according to the invoices of the Profit Calculator for Instagram Influencers, which in a year represents income of 10 million euros, a figure that, according to OnBuy calculations, is 353 times more than what workers in Europe earn on average.

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This is just the most representative example of this new wave of influencers, whose income is above expectations. In fact, it is estimated that of the 20 hyper-realistic robots that generate the most income at the moment, half earn more than the average European worker. This phenomenon is not a minor thing if we consider that the “more traditional” influencers have now seen the numbers fall in terms of remuneration, at least in times of crisis like the current one. From Intermate they indicate that the publications promoted related to these characters in just six days have fallen 39 percent, while the messages of the brands have done the same by 25 percent. This happens, even though the impressions and reach of the posts published by the influencers grew 3 percent during this period of isolation.

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