With a first-party cookie, the user gives permission on the France Phone Number website that is currently being visited. For example, the cookies from Google Analytics, Hotjar and Hubspot. Sounds good on its own, right? The only drawback is that with these cookies you only France Phone Number know what visitors do on your website. So if you want to reach new customers, you have to get data from people you don’t know; third party. A third-party cookie simply means a lot of data. It can be placed on any website France Phone Number and does not need to be the website owner.
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Think of the Facebook Pixel that monitors the entire France Phone Number surfing behavior of users. These cookies are used for cross-domain tracking and building customer profiles. Living in the shadow , second party data. Second-party data is first-party data from another company. In other words, selling your visitor and customer data to another party. Today , the GDPR/AVG prohibits the ‘sharing’ France Phone Number of personal data with other parties. But what happens in the shadow 3 ways to technically prepare for Google’s Privacy Sandbox 1. Server-side tagging With server-side tagging. The user’s first-party data sent directly to the France Phone Number server and then to the external platforms.
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In this way, you as an advertiser are always the owner, because France Phone Number you have obtained this data in a privacy-friendly way. With consent. 2. Use a data management platform By using a data management platform, all data from different sources displayed in one dashboard. This way you still know which channels are profitable for your company and you can continue to make the right France Phone Number choices. 3. Using Google Analytics 4 Because the data model of Google Analytics is 4 events-driven, it is more in line with the new privacy and cookie regulations.