Do you have a website? And do you have campaigns running, for example in Google Ads or on social media? Do you use lead recognition? In all cases you would like to know which visitor has a good chance. Many marketing agencies ‘pump’ hundreds of visitors to your website with campaigns in the hope that 1 or 2 will convert. A way that undoubtedly works, but – let’s be honest – is a bit of a waste of your money. New on 10x popular: ChatGPT, jip-and-janneke language, love for LinkedIn & trends Wed The most important ingredient for employee advocacy in 2023: personalization Wed The added value of Microsoft Ads for B2B Tue Curiosity is a superpower: use it! mom Analytics trends in 2023: you should include this in your annual plan mom You would much rather attract only qualitative visitors via campaigns.
What are quality visitors
The visitors you know are most likely to convert, so make a purchase or request thr bough your website. What are quality visitors? How do you know which visitors they are? Google Analytics is your great friend. In GA4 ‘engagement’ is one of the most UAE Phone Number important concepts and many useful events are already defined by default that say something about the engagement of your visitor. But you can also investigate yourself which visitors are valuable to you.
Measuring quality visits
For you, valuable quality visitors may be visitors who: Have visited a certain Buy Leads of pages , for example more than 4. Spent a certain amount of time on your website, for example more than 3 minutes. Have visited 1 or 2 crucial pages on your website. For example, in many cases, potential new customers will look extensively at the ‘about us’ page and the team page. Visitors who come from a certain region , for example visitors within a radius of 25 kilometers around your business location.