The general definition of content is what you find on a Ireland B2B List website, in a publication or in a database. This definition is somewhat vague for good reason: there isn’t just one type of content you can create, not one means you can broadcast. There isn’t one type of message you can spread, and there isn’t one type of Ireland B2B List audience you can reach. There are just endless possibilities. What makes content relevant to your organization is the objective Ireland B2B List you link to it. What should your content reach and with whom? During Frankwatching’s Content Conference . Quite a few speakers revealed their secrets behind successful content.
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It is not news that you can sell a product or service with Ireland B2B List good content. That is why I would like to list 5 striking objectives that are slightly different from (direct) sales. But that you can achieve by using content smartly. 1. Increasing employee engagement An organization stands or falls with its Ireland B2B List employees. Are they satisfied, loyal and involved? If the answer is ‘no’, then there is work to be done and if the answer is ‘yes. There is still room for improvement! Increasing the involvement of your employees, employee engagement, can be done Ireland B2B List with content, among other things. By involving employees in content and implementing the core values of the organization, Presenter was able to involve employees from across the organization in its content marketing activities.
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Krispijn Smith and Celine van der Burgtell how employee Ireland B2B List engagement increased by no less than 286% within a year by experimenting with different actions. With content via e-mail and intranet, they motivated colleagues, among other things, to produce content themselves to achieve various goals. From ticket Ireland B2B List sales for an event to recruitment of new colleagues. In doing so, they discovered how adding a game element and implementing Ireland B2B List core values turned out to be the key to success. And that employees motivated each other the most in a team. With these 5 tips you can also involve the employees from your organization more through and before content.