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What the new EU data protection law brings under its belt for email marketing

In less than a rooster crows, on May 25, 2018, the new General Data Protection Regulation (RGPD) of the EU will come into force. And it will be filled to the brim with news that those who are professionally dedicated to one of the most traditional marketing disciplines (email marketing) will have to burn in their heads.

Next, and with the help of Acquisa, we review the main changes that the RGPD brings  Latvia Email Address under its arm for those who work in the field of email marketing and lead generation:

1. Use of personal data for marketing purposes
The new RGPD significantly simplifies the use of personal data in the marketing universe. Of course, according to this rule, the sending of commercial emails will from now on need the explicit consent of the consumer, for which companies must redouble their commitment to transparency.

2. Consumer’s
right of revocation The reference to the consumer’s right of revocation in commercial emails must be accompanied in all and one of the messages of a form so that the user has the possibility of unsubscribing.

3. Responsibility regarding data processing
In accordance with the new RGPD, companies must from now on account in their emails of their responsibility regarding the protection and processing of data.

4. Consumer consent through “checkbox” and “opt-in” procedures
In their emails, brands must incorporate an online form provided with a “checkbox” to obtain the explicit consent (and demonstrable through “opt-in” procedures) of the consumer. .

5. Right to data transmission
The RGPD allows the storage of personal data in a structured way and safeguards the right of companies to transmit such data to other companies.

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6. “Tracking” in the management of “leads”
In accordance with the new regulation, the “pseudo-anonymization” of user data will be classified as data processing, so it will need the user’s prior consent. And the personalized “tracking” of the actions undertaken by the user will also become strictly regulated.

in many cases we deal with unknown people, so through that email they will have a Buy Leads  first impression of you or your company. Many companies use email marketing to create brand image and be in communication with their customers.

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