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What’s the Real Purpose of Email Marketing?

On the surface you would think that the real purpose of email marketing is to generate traffic. Seems pretty logical to think that way, huh? I want to shift your thinking a bit. I worked at Dell for many years and we were all trained to think out of the box. So here we go with a little OOTB thinking.

What if I told you the real purpose of email marketing is actually to pre-sell the service or product the email is promoting? If you generate traffic while pre-selling the product, then you have aligned the planets from an Internet and email marketing perspective. Pre-selling is the real purpose of email marketing.

So you want to draft up a plain email that informs and draws the reader in. The email should  Nigerian email database compel the reader with a call to action that draws them to the conversion. Here are some thoughts and examples on how to construct such an email:

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1. Tell the reader why you are sending them the email. Mention an event, a warning or a discovery you have made, etc.

Example – Everyone in California knows that earthquakes, fires and floods happen to small businesses every year, but you know what I have found from talking with California IT Professionals?

I found out that by backing up their data to protect against data loss with a great product can help  Buy Leads you sleep soundly, if you are responsible for safeguarding your company’s data.

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