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Who is Server-side Tracking

Often the terms are used interchangeably, so in this article we refer to server-side tracking. As a total solution that uses server-side tagging underwater. Also read: Take control of your first-party data with server-side tagging Who is server-side tracking for? As a starting point, server-side tracking is suitable for all websites that want to guarantee the privacy of their visitors and receive accurate data. So everyone actually. But for practical reasons, server-side tracking is particularly suitable for medium-sized and large organizations, or websites with a lot of visitors.

Benefits of Server Side Tracking

For smaller businesses, the complexity and cost of server-side Saudi Arabia mobile number are less likely to outweigh the benefits. GTM server side Using Google Tag Manager server-side tagging is free. The server-side container is hosted on Google App Engine by default. The costs depend on the amount of traffic and are usually between 0 – 120 dollars per month . Benefits of server side tracking Server-side tracking is sometimes seen as complex and therefore ignored by many marketing managers. Of course, if you don’t fully understand what it is, it’s easy to close your eyes to it. However, the benefits of server-side tracking are great, which is why we briefly mention them below.

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Gym Server-side Step-by-step Plan

More and more complete data: whether it concerns Adblocker’s, privacy plugins or the Buy Leads mode of browsers , it is becoming increasingly difficult to collect data. iOS already blocks most tracking cookies, and Firefox and Chrome have plans to ban them completely. With server-side tracking, you switch to first-party cookies and currently bypass many of these blockers, allowing you to collect more data. Enrichment of data: in your server container you can combine various sources to further enrich your data. Consider, for example, combining visitor data with Carta.

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