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Why Buying an Opt-In List Is the Worst Thing To Do For Your Business

The title is a strong statement, I know. But it needs to be addressed.

Some email marketers – the self-proclaimed “email marketers” – will tell you that the easiest and best way to build your list is to simply purchase one. Sure, it’s real easy to acquire a list for your email marketing by just buying one. They’re not too expensive, and they provide you with a long list of names and email addresses. Ok, I’ll buy that…it may be the easiest, but it’s certainly not the best. In fact, it’s the worst way to build your list.

It may be easy, and you may quickly gather a large list of email addresses – but all of those email addresses are nothing more but addresses. You don’t know the people on the receiving end of those addresses. Essentially, the people on the receiving end are uninterested people who will deem any information  Croatia B2C Email List you send to them as SPAM.

If there is one major concept that I’ve learned from all of my mistakes (yes, I’ve made my fair share of mistakes…but learned from all of them) as an email and Internet marketer, is that the easiest road is never the one that brings you the best results.

Croatia Email ListThe problem with buying an email list is that none of the people on that list know who you are. More than likely, since they didn’t directly sign-up for your free newsletter or e Course, they will see your message in their inbox, look to see who sent it to them, realize that they have no idea who you are, and will hit the “delete button” before even reading what you have to say.

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That’s exactly why it is so beneficial to build your own opt-in email list. Yes, creating a list from scratch is the more difficult and time-consuming solution, but at least it is a solution. Purchased email lists rarely (if ever) bring the desired results, so the money you spend on them might as well be flushed down the toilet.

The most important thing to do when trying to build your list is to make sure that your subscriber really is interested and willing to read your messages to them. Because Buy Leads  if they’re not eager to read your first message, then they certainly won’t read your 2nd, 3rd, 4th, or 10th message.

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