Setting a budget for your PPC campaigns is not easy. Too little and you sell yourself short. Too much and you are literally wasting money. Most tend to err on the side of caution here, with 40% of brands and agencies saying their PPC budget is lower than it should be. To make matters worse, there is B2B Email List no golden number or right answer to setting your budget. Everything depends on you. On average, SMBs spend between $108,000 and $120,000 per year on PPC. But there’s absolutely no way of knowing whether you should fall in line with those averages or not until you get there. However, while PPC budgeting is not an easy task, it is also not that difficult.
All You Have to Do Is Take a Step Back, Relax,
All you have to do is take a step back, relax, and stop complicating things. Let yourself be guided through this. Back to basics If you already have the total budget you want to spend on your advertising, you’re in luck. All you need to B2B Email List get your ballpark figure is a bit of quick math. ” Total Budget/Campaign Duration ” So if you wanted to run a £20,000 campaign over four months, you would have £5,000 a month to spend. It’s an average of £167 per day. Easy. If you wanted to give the campaign the biggest boost in the first month, you could increase that budget to £7500.
This Would Reduce the Other Three Months to Around
This would reduce the other three months to around £4170. Okay, now calculating a budget isn’t as simple as dividing the lump sums evenly for your duration. But if you don’t go back to basics and start simple, you’ll find yourself overwhelmed and quickly buried under the mountain of numbers around B2B Email List you. This is how you get your numbers to begin with. Then you break them down even further and modify them to suit your goals. Budgets are useless without goals You have your ballpark figure. Now what are you actually trying to accomplish?