1. Try everything to build your list. If your business is a brick-and-mortar, add a point-of-sale sign up form. At conferences, seminars, workshops, and even trade shows; ask if you can add everyone you receive a business card to your email list. Have an email sign up form on your website.
2. Include both a plain text and an HTML version of your email newsletter. This doesn’t mean sending two emails, include both formats in a single email. Many email services “temporarily” block HTML images until the recipient chooses to view the message. Others simply can’t read HTML messages. By sending emails only in HTML, you prohibit 5-13% of your recipients from reading them.
3. Spam filters key on subject lines that have all capitalized letters or multiple exclamation points. Not doing this improves your deliverability rate.
4. Only send emails to those persons who request them.
5. Only include content relevant to the type of content requested.
6. The best time to send Business to Business emails is Tuesday through Thursday. We have found that Mondays are usually filled with meetings, etc. and consequently a lesser delivery rate. Some of the best times is at 9:30am and 1:30 pm. To keep your delivery rates high, avoid sending emails on the weekend and after 4pm on the weekdays.
7. We have found that the best time to send business to consume emails is Friday after 6pm till Saturday afternoon, and on Sundays till the afternoon. If you decide to mail on weekdays, the hours of 5pm to 8pm have the highest delivery rates from our experience.
8. Be consistent in your mailing frequency. Pick a schedule and stick to it. Avoid sending more than one email per week.
9. Adding a message at the top of your emails that says
increases your delivery rate.
10. Segment your list. It’s easy to split your lists your emails go to the people or businesses most likely to respond to your offers.
11. If you have an e-commerce site. Send email to abandoned carts. Creating an automatic Great Britain email list trigger with a generic message, such as “You have items in your cart,” can potentially yield huge gains.
12. Keep it brief. You have 2 seconds to capture the reader’s interest and 30 seconds (at most) to convey your message.
13. Test, Test, and Test. Divide your email list and test different messages. Many variables can affect the response to an email campaign – the offer, the price, the list, the format, the colors, etc. Test various offers and calls to actions discovers what generates desired response rates. Test Buy Leads different copy, graphics, and colors. And track your results. And not just opens and click throughs but also conversions, unsubscribe and bounces, etc.
