A critical component of any serious internet marketer’s business is his or her list of opt-in email subscribers. Why? Because studies have shown that it often takes up to seven communications with a prospective customer before that person is ready to make a purchase!
If they come to your site only once, the odds of a sale are low and the visit will likely be wasted. On the other hand, if they opt-in to your email list, you can continue to communicate with them and increase your chances of making a sale down the road.
Building Your Opt-In List:
Incorporating an opt-in list into your web site is fairly straightforward. The only additional tool Greece email list required is a subscription to an ” service such as or Get Response. This will allow you to put the opt-in form on your site and send out follow up emails to your subscribers.
Keep in mind that you can’t just slap an opt-in form up on your web page and expect people to subscribe to your email list. Visitors to your site are looking for information to help them solve a problem.
People generally won’t opt-in to your list unless you offer them something of real value, like a free bonus report, eBook or email course which provides information addressing the issue that brought them to your site in the first place. The higher the perceived value of the bonus, the better the opt-in rate. So get creative when it comes to the incentive for people to sign up to your list!
Maintaining a Strong Relationship with Your List:
Once you have started capturing email addresses and building your list of “leads”, you will have an asset that can be leveraged over and over again. You can use that email list to deliver offers and drive traffic to other websites and sales pages again and again. In order to maintain the value of this asset, you need to treat your subscribers with care and build a strong relationship with them. If you pamper them and deliver real value, you will build a strong foundation of trust.
On the other hand, if you simply email them one product pitch after another, they will feel Buy Leads abused and will likely unsubscribe from your list altogether.
Here are 7 key tips that will help you build a strong relationship with your opt-in list:
