Email marketing still heavily dominates most companies ’digital marketing strategy and with good reason. 81% of SMBs rely on email as their primary customer acquisition channel, and 80% for retention. Here we listed the top email marketing mistakes to avoid for being successful.
As email marketing has become an integral part of everyday business, having a solid game plan whenever you send out an email to thousands of subscribers is the first step if you want to see a higher conversion rate.
Unfortunately, even if you follow every email marketing tip in the rulebook, there is always room for error. On the plus side, there are some really common email marketing mistakes that you can easily avoid.Image Source
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This post is going to cover 9 of the most common email marketing mistakes I see companies make and how they can hurt your conversions. Solving some very small issues could help your business make more money online with the same amount of effort. . This will allow the owner of the website to only send food-related information to these subscribers instead of bombarding them with irrelevant emails.
In the long-run, segmenting your email lists will increase your conversion rate and decrease your unsubscribe count.
# 2 Having a one-way conversation
A lot of companies make the mistake of sending emails that give readers no way to get in touch with them. They do not engage the reader in conversation and they never speak to the reader like a friend. This is a problem.
Would you like to be receiving constant emails from someone who won’t even let you reply?
The first thing you need to keep in mind is that you should never send an email with one of those type addresses. Instead, try to be personable.
Use emails that include names like john and make sure your subscribers know you are always available to have a quick chat. You can be the one to start the conversation by asking a question at the end of your emails and linking to your social profiles. This is a good practice to make a habit out of.
This way your subscribers know they can reach out to you and you will become more than just a random company- you can become their friend. That is exactly what you want.
Each one of their emails consists of either link to awesome blog posts or content within their emails that is actionable and worth reading. At the end of the email, they will mention any discounts they have going but they will always add value to each email they send out.
Constantly mentioning discounts and your own products without actually giving away anything of value for free will at best leave your subscriber annoyed and at worst push them to unsubscribe.
# 4 Not Including a Clear Call to Action
Let us assume you have an awesome freebie that you are offering people or have a greatly discounted product that is up for grabs. You decide to send over an email to your loyal subscribers to let them know and at the end of the email, you link to the product.
Unfortunately, if your link is hidden in a tiny piece of anchor text, there is a good already found a product that you want to buy, before adding it to Buy Leads the basket googlo it; You will be able to discover if in another store chance a few of your email subscribers may find it hard to find. Think about people who are not comfortable using technology- would they be able to find your link?