Within 1 hour (or one and a half) your knowledge about a current Romania B2B List topic will be brush up. You decide where and when you watch it. Handy, right? Yes, tell me more Romania B2B List Sustainability communication plays. A key role in informing about the social impact of your brand. However, recent Romania B2B List research shows that the sustainabiliy communication of companies is far from in order. As a result, consumers question the company’s intentions.
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This article describes the five conditions for a credible Romania B2B List sustainability promise. Among 1,001 respondents. Research by market research agency MarketResponse and b-open. In collaboration with IVRM Reputatie, shows that consumers rate companies’ sustainability communication as insufficient. More Romania B2B List than half (52%) of the Dutch often find the promises about the sustainability of a product implausible. About two-thirds (67%) believe that companies’ sustainability policies are generally unclear. There is still a lot to gain for marketing Romania B2B List communication professionals by communicating transparently about sustainable business and by better substantiating promises.
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Degree of agreement of the Dutch (n = 1001) with statements Romania B2B List about the sustainability policy of companies and the communication about this Figure 2 Figure 2: The most important aspects of a sustainability promise according to the Dutch (n = 1001) Base on the answers to the question of what a Romania B2B List sustainability promise must meet (see figure 2). Five conditions emerge for credible sustainability communication. Sustainability promises must: 1. Being back up with facts Do not only tell about your ambitions and vision. But also show which Romania B2B List products or activities contribute to sustainability or what the results have been achieve. Last year, a European Union survey found that more than half of online retailers provide no supporting evidence for their sustainability claims . This puts organizations that warn consumers to be critical of such claims. Such as the Consumers ‘ Association , on edge.