Everyone is a customer! Imagine a brick and mortar store. Over a period of time, a hundr people visit the store. In the traditional sense, it is not about customers, because most of them will not buy. Sales success will be when fifty out of a hundr store visitors become customers. What about the other half? The seller will not pay attention to them, he will focus only on those buyers. Will the others be kick out of the store? What if one of the visitors comes back after paying to spend it all right here? What if he remembers the store when he nes something specific? What if he comes to the store for the second time with his wife or a whole bunch of friends.
They represent another communication
He might not come back but what Japan Mobile Number List if he tells a hundr other people about the store? Will she praise him or criticize him? Internet sales are more complex, conversions tend to be significantly lower than in a brick-and-mortar store. Out of a hundr visitors, maybe only one will become a customer in the e-shop. You might be able to turn ten visitors out of a hundr into customers right away. That’s decent. However, there is still the vast majority of people who are not customers… But even they can be customers at any time in the future.
They support the brand build
Maybe they just don’t want to buy right now, it’s not the right time. Many online stores compare Kaushik to a door-to-door salesman who tries to sell by all means. Sell, sell and sell again. Annoying. The call to action must be relevant and must be aim especially at those who really Buy Leads want to buy. What about the others? Everyone is a customer! So proclaims Kaushik. See-Think-Do-Care People in a brick-and-mortar store, just like on the Internet, either just look (See) or consider buying, look for information, but don’t want to buy yet (Think). Only a narrow group intends to buy (Do) and from that group may become customers who ne to be taken care.