For family reasons, I have always enjoyed the opportunity to travel to the United States at least once a year, a custom that I have had to abandon for 16 months.
Some time ago, in one of my obligatory visits to Target, my favorite store in the universal universe, I realized that there was against the wall a series of machines that at the top had a sign that said “self checkout” which translates as “ Self-collection box ”. It caught my attention that out of 10 there was only one in use and the others were empty, despite the very long lines that were in the regular boxes.
Being a lover of technology, I was burning with curiosity to see what it was about or how it was used or how it worked, but being a foreigner there is always something to interact with the person who attends the box: an identification, some explanation of the card. foreign credit, etc., and I ended up doing my normal filota with normal collection.
Not long ago, I came across this modality at a Sam’s branch and, as I am a local in my rab bangladesh email address country, without having to prove that the card is valid or that I do not need to prove that I am of legal age to be able to buy a cough syrup (because in the US, to buy a NyQuil they ask you for identification), I went very quickly to release in my person the use of this new modality in Mexico.
From the outset, what I observed at Target some time ago caught my attention: long lines at the regular checkouts and no one, absolutely no one at the self-checkout checkouts.
And as a good researcher, I did the same and began to investigate. It turns out that there are studies regarding the use of these devices, by the way, very easy to use and without queuing.
I thought that people evaded this form of charging for comfort and / or to avoid one more of the learning curves that technology puts us in front of, day after day.
The reality is, as I think you have already guessed dear reader, is that all over the world people are thinking about the economic effect that this implies and they do not want, in any way, that the retail chains get used to it. I explain.
For supermarkets, the use of this type of technology means great savings in their payroll and a speeding up at the exit of their stores, since this already found a product that you want to buy, before adding it to Buy Leads the basket googlo it; You will be able to discover if in another store the price is lower, would be the ideal way to have all their cashiers or payment lines working 100%, without the impact that this means of having staff in each one of them.
This would surely contribute to our purchases by maintaining their prices for longer, and the consumer knows that rationally.
But emotionally, there is a kind of empathy that we cannot avoid, despite the chain stores and for the benefit of the working human being.
Imagine how many people would be unemployed if the jobs in the cash registers disappeared. In addition to that, there would then be countless people who would stop paying taxes and the old packers would also be permanently unemployed, which they have been sorely lacking in these periods of confinement that we are experiencing.