In the digital marketing environment, the collection of personal data takes every day more force. This is why the protection of personal data has become one of the most relevant aspects, especially in electronic commerce.
Any transaction carried out by a person through digital means generates data; either looking for information without buying, or completing a business transaction. Users deliver information without knowing, with their movements, brands can generate detailed buyer profiles, study consumption habits, among other things.
There are others who voluntarily give their information in exchange for receiving “free” things such as recipes, photographs, newsletters, documents, among other things. All of this can be summed up in a single practice: Big Data Analytics.
What is the big data?
Data analytics refers to the analysis of data (big data) to generate well-founded assumptions or predictions. By using this type of analysis, companies can be better prepared to make strategic decisions and increase their sales volume.
I believe that Big Data Analytics is a fundamental tool for companies today since every day they can collect large amounts of information and use it to customize the product / service offerings for their clients based on Argentina Email address their needs. It’s a great way to find the specific market for each product and improve overall customer experiences. Big Data allows companies to move quickly and efficiently, which in turn, leads to more efficient operations, higher profits and more satisfied customers.
With this data, companies can run special algorithms that allow them to analyze consumer patterns and offer services or products based specifically on their tastes, creating more loyal customers and improving customer service. Until now, only the positive side of using data as a primary source of information has been discussed, however there are a number of risks and threats that come with the use of this information.
Violation of privacy?
Recently there has been a lot of talk about how the use of this data can be a violation of your privacy, whether you want to or not, your information is online and you cannot always control the use that is going to be given to it. When a person enters any platform and accepts the terms and conditions (most of the time without reading), you are authorizing that company or organization to use your data in the way that best suits them.
This has served as a warning to many consumers who are now trying to be more aware of where they leave their data and how it will be used.
However, this is not a problem that can be solved by the user on their own. Help from the government and big business is needed to get consumers back to own their own information. An example of this is the possibility of limiting ad tracking (Limit Ad Tracking), which means that Buy Leads users will stop seeing ads specifically designed for them because for networks, the device has no identity