If fresh ideas are needed to drive it forward, it may be time to add interactive material to your content marketing efforts. In case you’re wondering why your audience isn’t interested in your content, or if fresh ideas are needed to drive your content, it might be time to add […]
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McDonald’s has an internal community manager whose duties attempt to solve the biggest problem any company faces: poor communication. The work teams are the main asset that will allow the firm to be competitive in the market; however, having the right talent is the first step to achieving that goal. […]
For almost a year we have known about Facebook’s intentions to enter the dating application market, for which it created Facebook Dating, a service that it has just launched in Mexico and Argentina. Facebook Dating was featured at last year’s F8 and began testing in Colombia in September. Revenues from […]
Adobe stopped being a company focused on products like Photoshop, now it entered fully into marketing. Adobe stopped being a company focused on products like Photoshop, now it entered fully into marketing. His most recent strategy consists of rooms that take the marketing and advertising professional back to the 90s. […]
A few hours ago, the hashtag # UberVuelveACancún has become a trend in Mexico, since it is used by users to request the return of Uber to the tourist destination of Quintana Roo.When doing the estimate on TweetReach, the last 100 tweets related to the tag had a reach of […]
How to succeed in the face of the rise of competition? This is a question that many companies and strategists alike have asked, because they may have the same type of actions, but with completely different results. The truth is that a new way of executing different actions should be […]
Google dominates 77 percent of the global search market and is pretty much the lord of its segment. Google owns a 38.2 percent share in digital advertising. Google dominates 77 percent of the global search market and is pretty much the lord of its segment. Lee: YouTube surrenders to Netflix […]
In the past, marketing tactics were designed to interrupt, sell a lot, and push content in the hopes of “catching” a customer. Brands and companies maintained a communication strategy with consumers based on mass marketing. Thanks to digital marketing, that has changed. With the use of digital tools such as […]
The term “Growth Hacking” refers to describing a simple concept, developing strategies, and implementing it to drive growth. Coined in 2010, the term “Growth Hacking” refers to describing a simple concept, developing strategies, and implementing it to drive growth. According to Marketing Insider Group, this mechanism is associated with online […]
Is content king? Despite everything you have heard out there, about a possible malfunction, the answer is undoubtedly correct. In digital, there are a series of actions that can lead to success (as long as they are worked correctly): the use of social networks, eCommerce sites, and creating content. When […]