Cinépolis announced the pre-sale of Break The Silence for August 27 at 8 a.m., but BTS fans were unable to purchase their tickets. Followers on Twitter returned a trend to the brand with memes and you stopped because you could not buy a pre-sale ticket. When a launch product is offered and it is not available to all consumers, it can really become a problem for brands, such as Cinépolis and Break The Silence. On Thursday morning, the chain of cinemas is a trend on social networks in Mexico because it already promotes on its billboard the film Hungary Mobile Database that follows BTS for their Love Yourself: Speak Yourself world tour, but fans cannot buy tickets. Although the premiere of the film band K-Pop is until September 24, Cinépolis had published in their social networks presale for the premiere would be from Thursday, August 27 at 8:00 am. However, the pre-sale schedule was not met and it did not have a technical issue on its website.
On the one hand, the chain of cinemas was positioned as one of the main trends on Twitter because many BTS fans complain that they tried to get a ticket very early and be able to see the Break The Silence movie, however, they found that The announced schedule for the launch of the tickets was not fulfilled, receiving a message that says: “At the moment there are no schedules available for this film. Meanwhile, Cinépolis did not say that the euphoria for the band and the months of confinement would combine to motivate the followers to turn to look for Brother Cell Phone List a ticket for the film, which caused the saturation of the page, a disagreement that has also been exhibited in the social media. With more than 8 thousand tweets related to both topics, the Cinépolis label is already one of the top ten trends on Twitter. In fact, by doing a query on TweetReach about the last hundred related publications, there is a reach of more than 17 thousand accounts and an exposure that exceeds 24 thousand impressions. Something similar happens with Break The Silence, in which in the same year we found a reach of almost 30 thousand accounts and an exposure of more than 33 thousand impressions.
So far, no official position has been found on the part of the brand, which can represent a negative impact on your business, since you can not only lose customers but not attract new ones. This is revealed by figures from Go Promotional, which indicate that well-executed promotional strategies could increase the opportunity to win new customers by 85 percent. In the case of Cinépolis, not only can it lose all the fans who were already its clients, but also those who would be encouraged to visit its theaters only because of Break The Silence, especially considering the failure of its web platform to purchase tickets in presale. In this regard, it is worth pointing out that according to data published in Marketing 4 e-commerce, during the ‘new normal’ the digital channel of some cinema chains has been strengthened, in fact, it is pointed out that in the case of Cinépolis it increased up to 40 percent online.
