Disney knows that Baby Yoda and The Mandalorian have the strength with them to connect with fans … and new subscribers. Part of the success of Jon Favreau’s creation is Baby Yoda. It is not yet a year after the launch of Disney + and it is already considered a serious contender in the so-called streaming war, positioning it as the main rival of Netflix. They know this perfectly from inside the Burbank giant and for that reason, they show that they will seek to gain as many users as possible between now and the end of the year. Although the last films of the Star Ecuador Mobile Database Wars saga have not received the desired criticism or reached the expected box office levels (it does not mean that they were a blockbuster), really the universe created by George Lucas does not stop bearing fruit and the best example of this is The Mandalorian. Just a couple of hours ago, the premiere date of the second season of the series created by Jon Favreau was announced and it is already positioned as one of the main trends on Twitter.
Both the Disney Plus hashtag (over 5,000 tweets) and the #TheMandalorian hashtag (over 51,000 tweets) are being used by a large number of users who chat about the ad. This shows that The Mandalorian has the necessary strength to reposition itself as an important bite that reinforces engagement with fans of the products released in 2019 and that it is seen as one of those responsible for Disney + registering an impressive Brother Cell Phone List subscriber base in its first month of release. Recall that at the time, the “Star Wars” series had more than 100 million “expressions of demand”, Parrot Analytics’ standardized TV demand measurement unit, during the week of November 17 to 23, while Stranger Things had 81 million and even beating The Umbrella Academy. One of the great successes of Disney was Baby Yoda, as it generated great awareness, in fact, although the vast majority of the public has not seen the series (as in Mexico the first months), the vast majority of the world “knows” who it is character.
Its popularity was such that it became a great hook not only for Disney + but for other brands that sought out the Burbank giant to establish alliances and create a large amount of merchandising and products associated with the image of Baby Yoda.In this context, for the house of Mickey Mouse, The Mandalorian will join Mulan as part of its strong letters to add more subscribers both in the markets in which the service is already active and in those it plans to arrive from November. Currently, Disney + has more than 60.5 million subscribers, if the phenomenon of last year is repeated, the platform could easily reach 80 million before December.
