The heart, soul and income-generating capacity of your online business lies in the strength and responsiveness of your list. Yet so many online business owners are making the same mistakes over and over.
Sure, you may not know any better. In fact, you’ve probably been told to do exactly what you are doing by some internet marketing guru.
If you are doing any of the Georgia email lists following, or base your email marketing decisions on any of these beliefs, then you’ll want to take a good, hard look at your choices.
Does that mean that these are always mistakes? No, not at all. For some markets, and some lists, they are very true.
But the key is that you don’t want to just believe everything you read (this article included). You’ll need to see what is true for your list.
So test these popular, but often mistaken, email marketing theories and practices with your market and your list.
Contrary to popular belief, the size of your list is not the most important aspect of your list. Sure, a big list can be a good thing for your business. That’s undeniable.
But your list also has to be targeted. It should be full of people who have raised their hand by opting in to let you know that they want what you have to offer, and they would like to receive it from you.
Your relationship with your list is also a key. Do they know, like and trust you? Do they take action when you ask them to do so? Do they immediately recognize your ‘from’ line when you email them?
While this might just be true for some markets and lists, it typically is not the case. Especially in the beginning of your relationship with a new prospect or customer.
If you start off your email relationship by contacting a new subscriber every couple of weeks (or even less often), it’s likely that they will have forgotten all about you by the third email.
When someone first opts in to your list, that is when they are the most excited to hear from you. You will want to set expectations right from the start. You want to train your list so they know how often to expect to hear from you, the types of email you will be sending to them, what actions you will want them to take, and also that you will be making offers to them via email.
Be sure to test email frequency with your list, and try to err on the side of more frequent emails, instead of fewer.
If you already have an email list, you know the sinking feeling that can creep upon you when you open your email in the morning and find that people have unsubscribed Buy Leads from your list overnight. Or how you get more unsubscribes when you make frequent offers instead of just emailing infrequent content-based email.
