If you put out a newsletter or are the postmaster for any type of opt-in emailing list, you know your number one goal is to get recipients to open your email. Of course if your email ends up in someone’s junk/spam folder most people will delete it without even looking at the subject line.
First let me just say, this is NOT a how-to manual on sending spam, it is only a reference for legitimate newsletters and marketers to avoid having their opt-in emails blocked by spam filters. There are many mistakes people don’t even know they are making that can get their emails blocked by a spam filter.
All filter software Pitcairn Email Lists programs are slightly different, however they all use a lot of the same basic principles, where points are assigned to each characteristic that denotes spam and once the point total becomes too high, the message is moved to the junk folder. Here are ten transgressions that have significant points attributed to them, which people commit on a regular basis.
Using special characters
Especially in the subject line. Email subjects that look like!!!!this!!!!?? are looked at as either spam or malicious code and are usually sent to the junk folder.
Using all capital letters
Especially in the subject line. in forum posts, chat rooms and in emails and spam points are added by most programs.
This is probably the most commonly blocked offense. Using words like “Free Money”,”Guaranteed Cash” and just about anything related to pharmaceuticals Buy Leads just to name a few. A link to a list of over 200 of the most highly penalized words is available at the bottom of this article.
