Not so long ago, when the Internet was new, there were only a few people taking advantage of its marketing potential. There was hardly any competition back then and internet marketing wasn’t all that. Competitors were few and far between.
Since there was little or no competition, all you had to do was make a good sales presentation, ask them to buy and deliver your product. Business email lists weren’t a hit either, although a few had already started keeping a list of clients for future offers.
Back then it was very easy to build a targeted direct mailing list of potential customers. You Scotland business email list simply have to build a website, optimize it for search engines with the right keywords then offer a newsletter on your site. That’s all it took, and you would just have to wait. And wait.
And then Internet marketing evolved and the power of email marketing was unleashed. Internet marketing then largely consisted of email blast marketing and getting e-mail sales pitches right with links to a purchase page. E-mail marketers started focusing on crafting the perfect e-mail than about getting the right message to the right prospect. They also made the mistake of failing to integrate the relationship building aspect of marketing.
The lesson learned was that not all people are willing to subscribe to become part of emailing lists. They may have been interested in the products or services offered at one time but may not want to receive further information.
Spamming became a serious offense and today, it still carries more repercussions. Email marketing in the past had become a disgraceful method of marketing. So Buy Leads how do you reach my customers that want to hear from you without being accused of spamming?
