Facebook would be about to launch an update to its app in which it notified the user the following: “Apple takes 30% of this purchase.”Tensions between Facebook and Apple appear to escalate. After Mark Zuckerberg’s company showed its support for Epic Games after the withdrawal of one of its most emblematic games from the App Store, the company behind the largest social network in the world has not paid attention to highlighting the alleged irregularities that Apple has in its services and that affect developers. In recent days, the social media platform assured that the new conditions of the next operating system of the company led by Tm Cook would significantly affect its advertising business. Facebook noted that one of the main features Honduras Mobile Database of the software is that it will prevent collecting the identifier for advertisers (IDFA) in its own applications, on Apple mobile devices such as the iPhone or iPad.In this regard, the firm led by Mark Zuckerberg acknowledged that this situation could cause a drop of more than 50 percent in its advertising business Audience Network – which it uses to offer targeted advertising of higher value. This is because it will no longer be possible to personalize mobile ad installation campaigns and, in fact, he warned that the impact can be much greater.“This is not a change we want to make, but unfortunately, Apple’s updates to iOS14 have forced us to make this decision.
We know that this can seriously affect publishers’ ability to monetize through the Audience Network on iOS 14, and despite our best efforts, it can make the Audience Network so ineffective on iOS 14 that it may not make sense to offer it on iOS. 14 in the future, ”Facebook noted in a blog post . According Facebook, the change forced with iOS 14 will only affect your company, but small businesses that have seen on their platform “a lifeline” to target people effectively. “We understand that iOS 14 will hurt many of our developers and publishers at an already difficult time for businesses. We work with more than 19,000 developers and publishers around the world and in 2019 we paid billions of dollars. Many of these are small businesses that depend on Brother Cell Phone List advertisements to sustain their livelihoods, ”he added in his post. Now a new episode opens in the dispute between the two firms after Facebook assured Reuters that Apple would have blocked an update to the social network application that notified users of the 30 percent commission that the company’s company Bitten apple charges for purchases made from applications that are hosted in its app store. In recent months, Facebook added to the application of its social network a function that allows users to purchase services online with the intention that those businesses that closed their doors due to confinement could find a way out of the crisis. According to the company itself, the transactions carried out through this new function do not receive any bonus or commission; however, Apple if it keeps 30 percent of the amount of it. According to what Zuckerberg’s company told Reuters,
Facebook would have asked Apple to “forgive” the now-famous 30 percent in the purchase of this type of service while requesting that Facebook Pay could be used as a payment alternative. Apple would have rejected both proposals. With this context of prelude, Facebook would be about to launch an update to its app in which, when acquiring an online service, a message was displayed that notifies the user of the following: “Apple takes 30% of this purchase” .This new version of the social network would have been rejected by Apple because, according to the information published, it would be far from one of the conditions of use of the App Store that indicates that developers should not show “irrelevant” information to users. Compared with what happens in the Android app version, at the time of purchase a different message was displayed, which although now it is no longer displayed, stated: “Facebook does not take any commission from this purchase.”Faced with this refusal, Facebook has planted a position: “Now, more than ever, we should have the option of helping people understand where the money they invest in small businesses is really going. Unfortunately, Apple rejected our transparency notice about its 30 percent commission, but we are still working to make that information visible within the app. “