It is a new Facebook initiative that will begin to be active from February next year and will continue until the summer. The social network entered more than 29 thousand 867 million dollars for this concept between April and June. Advertising is Facebook’s main business , however, it is making various adjustments to offer a better experience to its users and, at the same time, establish an attractive offer for advertisers. However, it is still Albania Mobile Database surprising that Menlo Mark’s company announced Wednesday that it is preparing to impose limits on the number of ads a page can serve. Apparently, Facebook plans that this will start to happen from February 2021 and will be based on the total ad spend of a page in the last year. According to a Search Engine Journal report, the initiative of the social platform will last at least until the summer of next year and is intended to offer greater optimization of the ads.
The information available emphasizes that “a higher volume of ads does not mean better performance”, so it seeks to show brands how it is that someone’s creative actions do not necessarily have the expected impact, much because “more ads means that each version is shown fewer times ”.In that sense, it is noted that with the change, Facebook will classify each advertiser based on four profiles that will be based on their investment within the social Brother Cell Phone List network in the last year, although this does not necessarily represent the advertising account itself. In this way, the report exposes how the classifications of the social network will be: In this regard, he adds that advertisers will be able to see their assigned ad limit through a tool in the ad manager called Ads Limits. A good move from Facebook? Certainly, the firm led by Mark Zuckerberg does not usually make mistakes when it comes to its offering of advertising solutions and tools.
While the fit might seem bad for brands, their goal is to propose a distribution that allows them to have a greater chance of effectiveness for each ad they run.“The number of active ads on your page plays an important role in achieving more predictable, stable, and optimized results. (…) Every time an ad is shown, our ad delivery system learns more about the best people and places to show the ad. The more an ad is shown, the better the delivery system becomes to optimize the performance of the ad ”, exposes Facebook on its business page. In the end, Facebook is not looking for brands to spend less, but to invest better and for this, it seeks that its ads have a higher performance. This is important given that it seeks to boost its main business division, one that only in the last quarter represented revenues of more than 29,867 million dollars.