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Fans ask for support for Kemonito and its merchandising; criticize brands that profit from their image

Kimono posted a video where he explains that he makes his own merchandise. Fans ask to buy directly with him and not with other brands. Empathy is a very important value in marketing. On Wednesday, professional wrestler Kemonito is positioned as one of the main trends in Mexico due to a video in which he explains that he makes his own merchandise. The recording has been shared by his followers on various social networks where they ask for support to buy items with the image of the character from the wrestler himself, instead of with other brands. With around 3 thousand 734 tweets, the Kemonito label is rising in Twitter trends due to the video of Ivory-Coast Mobile Database almost a minute in which the athlete explains that he creates a whole series of products such as face masks, dolls, T-shirts, and masks. Although the video was published for the first time on July 30 on Facebook, where it has already accumulated more than a million views, on Wednesday it has gained relevance thanks to the relocations of fans who ask for support to buy products with the image of him that he himself manufactures.

“Hello friends, this is a sample of my products that I make with my own little hands for all of you with much affection, greetings,” says Kemonito in his video. In this context, various fans have questioned on Twitter about the actions of the brands that sell merchandise with the image of the fighter, wondering if he receives royalties for the exploitation of his brand. The wrestler is one of those affected by the coronavirus pandemic since Lucha Libre Brother Cell Phone List functions were one of the sports that were suspended for a long time due to social distancing measures. Due to this, various cases have been reported in which wrestlers have devised entrepreneurship projects to generate alternative income to their profession, many of them betting on merchandising. In Kemonito’s case, he started his business a couple of weeks ago, getting a positive reaction from the fans. In fact, there is another video in which he asks his followers for patience because he has been overwhelmed by the demand he has had for his products, so he suspended shipments to generate more stock.

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Kemonito’s case demonstrates the importance of empathy in any activity in life and in business, in fact, for some specialists it has become absolutely imperative for brands. This is explained by a recent study carried out in the United States by PepsiCo and Ipsos, which reveals that four out of every five consumers agree that empathy has gained relevance as a result of the health crisis overlapped by the coronavirus. In that sense, it is important to understand that marketing based on empathy depends on trust. And, in that sense, it should be noted that, according to the Edelman Trust Barometer, trust is almost as important as quality and value; consumers rank it as one of the most important factors that motivate purchase decisions.

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