During the afternoon of this Tuesday, the Mexican juice and beverage brand, Boing, became a trend within social networks. During the afternoon of this Tuesday, the Mexican juice and beverage brand, Boing, became a trend within social networks. According to the data provided by Twitter at the end of this article, the term was among the main topics of conversation with more than 5 thousand 100 related tweets in this regard. These figures were Jordan Mobile Database reached after various users responded to a tweet that questioned which was the best flavor of Boing: mango or guava. This simple question has been all kinds of comments around the firm’s products, where various users recognize the firm’s drinks as an important part of their eating habits as they are considered a worthy companion to many of the Mexican dishes. The truth is that the origin of this trend could not be a chance.
The aforementioned find was launched by actor Emilio O. Marcos, who has gained special popularity among young audiences.The message emitted by the also Mexican musician has generated at the moment about 3 thousand 970 votes (one hour after the survey closes), about 576 retweets and 1.7 thousand comments, and little more than 2 thousand likes, something that stops a brand like Boing is not negligible. Although it is unknown if this Brother Cell Phone List is a collaboration between the brand and the actor, the truth is that the winner has been Boing, a firm that is now a trend without, apparently, lifting a finger. According to Hootsuite, a trending topic or a TT (as many of us say) is the most talked about topic on Twitter at that time. In general, the Michi # is used, which together with a word or sentence becomes the famous hashtag. Linchpinseo indicates that a TT has an average lifespan of 11 minutes, in addition to the fact that the use of hashtags generates engagement of up to 55 percent.
However, like everything else on the digital path, before acting, a strategy behind it is required to achieve a trend position. Becoming a trending topic demands more than generating a controversial label or topic that manages to capture the interest of audiences. In today’s times, the correct choice of a brand spokesperson is vital. This goes beyond selecting a character with a large following. The focus should be on the ambassador who, with his base of followers, which does not necessarily have to be millions of subscribers, adds value to the brand to create a community around it. In this case, in something that seems incidental, it seems that Boing has before him a character who could give a special game to the brand on social networks.
