Use an email checker to weed out bad data
When you notice your open rates declining, you may be tempted to believe something’s not right with your content. Yes, that can be the case. However, before you think of ways to improve it, take a look at your email list.
Emailing invalid email addresses not only has an immediate impact on your bounce rate. Apart from those emails bouncing, using a messy list tarnishes your sender reputation – a crucial element of your email marketing. Hence, inbox providers will start placing your emails in people’s spam folder. Who wants to land there?
Not you.
Furthermore, if your bounce rate is too high or you hit too many spam traps, your emails may not even make it to the spam folder. They just won’t reach your subscribers at all. No wonder your open rates will start to sink.
All email marketers are confronted with data decay. The quality of your email list is constantly declining. People abandon their email addresses or Western Sahara Email List change jobs and switch to a different account. Also, bots and disposable emails can spoil your database, causing your reputation – and open rates – to suffer. This is where an email checker makes a dramatic difference.
By weeding out bad data from your list, it helps you to:
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improve and maintain your sender reputation
establish trust with inbox providers
reach your subscribers and reconnect with them
boost your open rates and conversions
Curious to see how it works? You can try a free trial email verifier at Zero Bounce and get your results in seconds. The system tells you whether a certain email address is valid and, when enough data is available, will add your subscriber’s name and gender.
Email consistently
Building a successful email marketing program and improving ROI takes time. Above all, though, it takes consistency in both your content quality and sending rhythm.
Again, inbox providers are the ones who determine where your emails go – the Inbox, the spam folder, or nowhere at all. An erratic sending behavior is a red flag and will affect your deliverability and open rates.
On the other hand, sending your emails on the same day (and even at the same time) promotes better inbox placement and higher overall engagement.
That’s because:
you’re not taking inbox providers by surprise. They know what to expect from you and they trust you. Therefore, they deliver your emails.
the same applies to the people in your list. They know you email them once a week (or twice a month) and they make a habit out of clicking on your subject lines.
So, set a schedule for your emails and stick to it. You’ll see your open rates increasing and, also, the rest of your metrics will improve. As an email sender, being predictable is always beneficial.
Does your copy need a revamp?
Your email list is up-to-date. Also, you’re sending your emails regularly. However, you still feel like your open rates aren’t doing your content justice.
What if you took a closer look at your copy?
Sometimes, the smallest tweaks can go a long way. You don’t have to change your brand voice, but maybe you can write your content in a more relatable manner. Remember, even corporations use a conversational tone in their copy. It won’t make you look unprofessional. On the contrary, it will allow you to build a stronger connection with your audience, and that will reflect in your open rates, as well.
These are most likely what you’ll be searching for immediately when browsing a potential email platform’s website. The capabilities of your chosen provider determine whether you can fully realize your strategy. Select a provider according to features most likely to accomplish your email strategy’s goals.
You can come across platforms that contain several features, but not all of them — these are still worth paying for if they’re what you’ll be using the most. Identify which key features take priority.
the internet on a desktop at all anymore. In the first quarter of global internet traffic came through mobile devices. Don’t miss out on potential conversions and choose an email provider that allows you to adjust templates to fit a range of devices.
2. Delivery Rates
Can you easily find information on an email marketing platform’s website regarding their average delivery rates? If not, contact their customer support and ask — delivery rates should definitely not come as an afterthought.
You want your emails to reach subscribers ’inboxes right when you choose to schedule them, so the measurement of an email platform’s success in this area can impact how well your campaigns perform. Good deliverability also means an email platform can get your messages into subscribers’ inboxes, and not into the spam folder. Look for a minimum of a 98% delivery rate.
3. Customer Support
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Any good SaaS company needs to have stellar customer service. Because of the nature of software, and the nature of services hosted online, it’s inevitable that a platform runs into issues that impact your job.
Treat your email marketing platform as a partner, or extension of your team, by collaborating with their customer service professionals whenever you run into trouble. Not sure how to fully utilize the tools available? They should be able to walk you through the features you need to use. Think you might have accidentally broken your workflows? Ask for help — a member of the support team should be able to help solve any issues.
Cheaper or free providers may have good tools, but resourceful 24/7 customer support is worth the money every time.
4. Available Resources
One problem you may encounter with most email marketing platforms is that they may deactivate accounts that consistently garner low delivery rates. It’s a protective measure against those acting in bad faith or using their services for unwanted spam. However, if you’re just struggling with creating effective campaigns, it can be an unnecessary headache.
Select an email marketing platform that provides the resources you need to improve your email marketing campaigns from strategy phase up until execution and evaluation. This can come in the form of an extensive help center, structured guides for clients, customer support, or a simple blog page full of tips and tricks.
5. Pricing Packages
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Last but not least, consider your budget. Many tools are available for free, but more advanced automation and analytics can cost an arm and a leg to upgrade. The question is, do you need them? There are very large, have already found a product that you want to buy, before adding it to Buy Leads the basket googlo it; enterprise-level email marketing platforms out there that offer an insane number of features for an equally shocking amount of money. No matter how attractive that looks, however, that complexity may
