Schedule each email to go out on the date and time that gets the highest open rates. Don’t forget to include yourself on your own email list to make sure the automation is working!
Without an email calendar, you’re far more likely to skip sending emails, or to only send emails whenever you happen to have time.
Committing to sending an email every Monday, or every Tuesday and Friday, will ensure that your list remains ‘warm’ and you’re strengthening customer relationships on a regular basis.
None of the above systems Thailand consumer mailing list matter if you don’t analyze your results. It’s easy to send out a bunch of emails and hope that something sticks. However, it’s far more effective to take a good, hard look at your results and make changes accordingly.
Set aside one day at the end of the week to log into your email program and take a look at your results. (If you get excited by numbers, you will check this daily J)
Ask yourself…
- Which emails got the highest open rates?
- Which links got the highest click through rates?
- What does this information tell me about what my customers need and want the most?
If an email about gardening shears got a 10% open rate and no clicks, but an email about fertilizer got a 33% open rate and a high click-through rate, you know it’s time to focus on fertilizer!
In addition to tailoring email content based on your results, you can also tweak your blog posts, videos, and Buy Leads other marketing materials to better serve your customers’ needs.
