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How to Drive More Action Using Email Marketing

Instead, we’re going to show you how to create a successful email marketing campaign that will drive action.

How to Make the Most of Your Email Marketing Campaign
Mastering the art of email marketing can take some time to perfect. But here are our top tips to help get you started!

Start with a killer subject line: You’re aware of the classic saying ‘don’t judge a book by its cover’, right? Unfortunately, this doesn’t quite work when it comes to email marketing. Your subject line is what will either entice your recipients to click and read the contents of the email, swiftly move it to the trash can or even worse, mark it as spam. 47% of email recipients open an email based on the subject line alone – so, it’s crucial that you craft a killer subject line to get past the first hurdle.

Keep it short (ideally, 40 characters or less)
Turn down the drama, avoid using capital letters and too many exclamations points
Use keywords that are known for increasing open rates
Use emojis and numbers

Nail the email structure: When it comes to writing copy for the web, structure is important. Consuming long paragraphs of information is enough to make  Botswana Email Address someone regret opening your email and click off before they start reading. Following a logical structure and keeping your paragraphs short and concise will help enhance your email’s readability.

And don’t forget your call to action (CTA)! This should reflect what action you want your users to take once they have read the email.

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Know who you’re writing for: No matter what product or service you’re selling – you need to know who your audience is. Each business has a different experience with email campaigns, depending on its user base.

Once you know who you’re writing for, you can tailor your copy to suit your customers’ needs. And if you’re new to marketing, you can gather audience data easily by using Google Analytics or your existing social media accounts.

Track your progress: It’s important to constantly track your email marketing performance. There are some trusty metrics you should regularly measure to maintain a healthy email list and improve your campaigns – these include:

Timing is key: The success of your emails can be significantly determined by when you send them. The worst open and click-through rates occur on the weekends, as most people have logged out of work mode. While every business is different, using data to monitor when your users are most frequently opening your emails will help you find that sweet spot that will skyrocket your open rates.

How blazon can help you
Need help creating a truly irresistible marketing campaign that will increase open rates, drive traffic and convert sales? Fear not – our talented blazon  have already found a product that you want to buy, before adding it to  Buy Leads the basket googlo it;  team can do just that. To find out more about our email marketing service or other services we have to offer, head to our website.

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