It’s to get them to buy an additional product, service or offer.
Once you’ve gone through Chad email address the process of helping your customer get every bit of value out of the product or service that they purchased through you, it’s time to move them further down the sales highway.
How do you do this?
Simple, offer products and services to them every two weeks. And the most important point that you need to understand here is that you will not be just sending them canned solo ads that try to cram a new product down their throats every two weeks.
Here are the two main points that I use when crafting messages that I send out after the initial month of taking care of my customer…
1) The advertisement must not actually be an advertisement but an honest “review” of the product or service being recommended. You want to make sure that you don’t come across as a “slimy salesman” that will say anything for the sale.
Keep the hype down to a minimum and focus on benefit rich features of the product or service that you are recommending with a big emphasis on the “benefits” that come with owning or using the product or service.
2) Find a product that is at least 50% more expensive than the last product you sold them. So for example, if you sold them an eBook for $67, you are going to want to find something that is around $100 for the next offer. Why?
They have already shown trust by making the purchase of the $67 product so it’s only natural to move them up to a product that costs more and offers more value. You want to make sure that you show them the extra value that Buy Leads they get for the extra money that they are spending as mentioned in tip 1
