In the months of social distancing, Animal Crossing became a rescue for millions of people who dedicated hours to the video game, so much so that it has positioned itself as one of the best-selling titles. In the months of social distancing, Animal Crossing became a rescue for millions of people who dedicated hours to the video game, so much Namibia Mobile Database so that it has positioned itself as one of the best-selling titles. To give us an idea, according to figures from Nintendo, the title sold around 10.6 million copies between April and June, which added up to a total of 22.4 million since it was launched in March of this year.
This euphoria has sought to be capitalized on by many brands, such as IKEA, for example. This is due to the fact that the Swedish firm seeks to take advantage of the worldwide phenomenon of Animal Crossing by recreating several pages of its iconic catalog using several of the characters and characteristic elements of the Great N.It is an initiative of IKEA Taiwan that has shared the results of the combination through its social networks, receiving a Brother Cell Phone List important response from users, on Instagram, for example, it accumulates more than 5 thousand Likes. According to some journalists and compilers, although it cannot be said that it is an identical copy of Animal Crossing, it can be considered a great attempt, as they point out from The Verge, as well as a good creative example.
IKEA is a brand that tends to understand its context well, find a way to empathize with its audience, and take advantage of the strong ties that people have with certain entertainment franchises or products. The example in Taiwan is just one example of how they handle their marketing in different markets, hence we have seen actions with series such as The Simpsons, Friends, and Stranger Things, to mention some of the most popular.
