Many professionals point to the premeditated death of email marketing due to the growth of social media and their consequent investment by companies.
However, those who share the opinion that email marketing is no longer effective, forget when this strategy does not work is because the content of the email does not meet the interests of the recipients.
Although it is sometimes difficult to get information about the segments, according to Ascend, 51% of marketers say that the success of this tool is often limited by the lack of relevant information about their contacts.
Another corporate failure is tireless sending of emails, 78% of its recipients claim to have canceled email subscriptions because they are receiving too many (Hubspot 2016). This way, it is important to reduce the number of emails and not always be bombarding people with information about companies. In addition to the content having to be relevant, it must also have some call-to-actions to motivate people to click where we want.
Email marketing has many advantages associated with it. When used properly, it can leverage sales, generate new customers and help in their retention. While social networks first need to engage people so that they can become customers.
Through email marketing you can opt for various communication strategies, they are the following:
• Commercial: These strategies are considered to be the most traditional and bolivia lodge email address are intended to increase impulsive behavior when announcing promotions or a new product.
• Loyalty: In order to retain customers, this type of campaign aims to promote their relationship with the brand or company, in order to generate more sales.
• Informational: These campaigns are intended mainly to inform clients, for example about future events or to get feedback on a particular service or product.
• Location: This is a strategy used to inform people about the location of the physical store, so that they can go in it and become customers.
These strategies associated with relevant content can achieve good results for companies. Unlike to what happens in social media, in email marketing have already found a product that you want to buy, before adding it to Buy Leads the basket googlo it; there is a base of subscribers who are already interested in the subjects sent by companies. They can choose whether or not to open and read the emails.