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List Building, Part 1 – Opt In Lists Are the Way to Go

The overall importance of developing and maintain an email list for your online marketing enterprise can not be stressed enough. In fact, a simple online search will pull up thousands of different articles making this exact same argument. However, just having a random list of email addresses is not good enough.

In fact, this may be worse than having no list at all. What you want is an opt-in list, one  Saint Kitts and Nevis email list where the email recipients voluntarily signed up to receive your email and one where your email accurately reflects what these people signed up for.

Saint Kitts and Nevis Email List

Anyone can create a random list of email addresses by collecting publicly available addresses off the Internet. There are advanced bots that can scan through hundreds – or even thousands – of pages of HTML code an hour culling them for email addresses. However, this practice is only of use to spammers as the people behind these email addresses never asked to receive anything from the people using the list.

Sending these people your sales information is not welcome and may, in fact, even be illegal today; many jurisdictions now have active anti-spamming laws on the books. Even if it is legal, it puts your product in the same league as other spam products: Nigerians with big bank accounts, people selling Viagra online, and pornography. This is not good product placement if you actually want to make some money.

This is the primary problem with renting or buying email lists from others online, you have no idea where the addresses came from, if the recipients have any interest whatsoever in your product or service, or even if using this list legal. Of course buying or renting email lists is often expensive as well, but the lack of knowledge about how the list was compiled and who the recipients are is by far the worst downside to this practice.

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Instead, to make your email list an effective part of your marketing campaign, it is vital that you use a list that is opt-in, or one that the recipients had to actively and voluntarily join. Further it is important that this list was formed accurately reflecting your particular niche.

Just because someone opted-in to a list sending promotional material about Forex trading does not mean that they are interested in receiving your material about gardening accessories. Not only does the list have to be opt-in,  Buy Leads but the material you send via the list should be closely related to the material that the recipients originally signed on for.

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