Email marketing is still the number one way to derive maximum RIO for your marketing dollar. And it can be used profitably for any kind of business or niche. Though it might seem otherwise, it is one of the cheapest ways of marketing your product. Compare it with other popular forms of marketing like and you will know why it is imperative that you have in your marketing tools.
However, at the base of a successful email marketing campaign, one must have a permission based email list. A list that contains highly targeted traffic and potential customers.
And if you have done the Fast Food Direct Mail handwork of bringing in the targeted traffic then now’s the time to mine the gold.
So are you ready to begin? Here are some of the best list building ideas and retention ideas that you can apply to your list building techniques to derive maximum benefits.
Content is still King: The days when people would give you access to their email address solely to gain access to a free report are long gone. Due to unwanted spam mails, an email address is a prized possession today and to get it, you have to provide users with quality content. Good quality articles, blog posts and information that helps your list.
Let the subscription form be visible: Your opt-in form can appear at more than one place. There is no rule that it must and can appear only on the top left corner Buy Leads of your page. There are marketers who use it multiple times in one page as well. As long as it does not clutter or interfere with the visibility of the page, use it