The purpose of collecting contact information on your squeeze page is to conduct a more targeted email based marketing campaign. As you compile an email list of people who leave their names you then want to immediately begin to develop a relationship with them.
Eventually your relationship building efforts will lead to a greater trust between you and your Cell Phone Database email contacts. When marketing on the internet building trust with potential customers like this makes your promotional efforts easier and more effective.
Considering the importance of building this relationship and trust with any potential customers there are 3 strategies that you must NOT overlook in doing so.
Project an Abundance Attitude
Don’t smother your list with endless promotional emails but rather give freely of useful information. The fact is that the majority of your email contacts should contain no other intentions but to be helpful to your list members. You already know what their interests are by the fact that they answered one of your ads. Take that direction and establish a helpful relationship with them by offering free information to them to further their knowledge in the field.
By assisting your list members in this way you will establish your credibility with them which will make any promotional efforts all the more effective.
Appeal to the Need of Instant Gratification
By making all your offering through electronic delivery you are appealing to the need for instant gratification with your list members. Any offering that requires a physical shipping address or ‘wait time’ for delivery will often serve to make people hesitate or even reject the offer outright.
It also may prove to seem more ‘intrusive’ since they need to extend even more contact information Buy Leads to you. Avoid this when you can and make a habit to keep your list members in their comfort zone by delivering your gifts or products electronically.
