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Marketing With Emails – Be Careful Not to Be a Spammer

Email marketing programs use the internet to communicate information about promotions, company offerings, product updates and more. A well targeted email program creates the start of a valuable dialogue between a company and its prospective or current customer.

No other online marketing tactic is as personal, measurable or cost-effective as email advertising. An email marketing strategy is most effective when the recipients are targeted and the information is relevant as well as timely.

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Email messages should be sent at each stage of the customer relationship, from the first interaction to post-purchase. This is a great way to maintain contact and provide the information the customer needs at each  Portugal business email address list  stage of the purchasing process. This process is know by many terms, such as drip marketing, lead nurturing, auto responders, or triggered emails.

Email has become one of the most widely used communication tools available and one of the most valuable online advertising methods. Developing and maintaining an effective email list poses a major challenge for all email marketing marketers. Because email addresses change at a rate of 30 percent or more on most lists,

marketers must adopt an aggressive approach to expand their list and yield a significant return Buy Leads  on investment. Make sure when using an email marketing strategy to give the recipients the option to “opt-out” of receiving future contact from you. Do not make the mistake of being listed as a spammer.

Buying an email list is sure way to get labeled a spammer. No reputable list owner would EVER sell his email list, as it would no longer be an opt-in list. But list owners CAN rent you a list. They qualify the message and require it to be from a ‘brick and mortar’ business.

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This way they guarantee that you will get a good response and they will not dilute the quality of messages going to their database. They handle the blast, create the email, either in HTML or text, or use your email template and give you back the reporting to show you how it performed.

Though a constant challenge, capturing email addresses through regular web, phone, mail and in-person customer interactions is an effective way to grow an opt-in email marketing program. One of the most effective methods of harvesting email is to have an opt-in form on EVERY page of your website.

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