McDonald’s bet has only been to adapt the same message to different markets, with the Argentine account being the only one different. During the afternoon of this Tuesday, the news was released that shocked the sports world. Lionel Messi announces his intentions to leave the ranks of Barcelona, a sports team that has led the Argentine for nearly Japan Mobile Database a decade. For McDonald’s, this fact was the ideal pretext to generate conversation on social networks. As indicated by various specialized media, Lionel Messi has sent a burofax to the Catalan club in which he requests that he be granted the letter of freedom to be able to enlist in another club before the next season begins. Barcelona has responded to Messi’s request. According to EFE, the Barça team has proposed to the Argentine star that he leads “with renewed strength” the new sports project of the squad “as he has always done”,
So that in this way he ends his career at the Camp Nou. Both events have generated a special stir on social networks, with which since Messi’s intentions were announced, this issue has been positioned as a trend through different hashtags and terms. According to data provided by Twitter, the term “Messi” is among the first three trends in the Mexican market with 1.51 million tweets generated around it.T his term is accompanied by Barcelona with 678 thousand tweets, while Barça does the same with 504 thousand messages and Camp Brother Cell Phone List Nou with 84.4 thousand tweets. With this level of relevance, some brands have not missed the opportunity to join the issue and from their different accounts, McDonald’s has published some messages alluding to the possible next departure of Messi from the ranks of Barcelona.McDonald’s bet has only been to adapt the same message to different markets,
With the Argentine account being the only one different. Thus, the comments and reactions to these executions have been diverse. Although the fast-food chain’s bet has generated all kinds of reactions, it is correct if we consider that gaining regency in social networks is complex. Adapting the communication of brands to issues of international interest such as this is a strategy that, in general, puts brands in conversations, allowing them to be part of them and generate a community around aspects that have some importance for the public.