Netflix is expected to generate approximately 249.14 million dollars in its segment in Mexico during 2019 and that next year the figure will reach 295.3 million, according to Nakano numbers, projected by Statista.In this country, the streaming content platform enjoys the consumer’s preference, according to what we can see in the figures, but in the face of Russia Mobile Database of competition from giants such as Amazon Prime or HBO Go, it is better to anticipate and ensure the engagement with consumers. The path that the platform’s digital team found today is to join the wave of comments that have become a trend on social networks about the pre-sale of Avengers: Endgame.
As we reported today since midnight, Cinemex and Cinépolis opted to launch a pre-sale in which the first minute of this April 2 the sale of tickets to see the film was opened at the midnight show on April 26. However, their systems collapsed, giving way to a digital conversation oriented to that, but also to the sample of the urgency of the consumer of the film industry for this saga. Netflix joined the fans and through its social networks launched a Brother Cell Phone List publication that says: “Has anyone else been late to work trying to buy tickets for Avengers: Avengers does not have to say that it is powerful, the figures speak for the deliveries. Only Avengers: Infinity War, represented for the Disney business more than 2,046 million dollars in cinemas. That is why Netflix’s intelligent movement is aimed at joining the film, in a strategy that is not the first time it has carried out and that therefore knows that it works.
Recall that Netflix recently surrendered to its competition and declared itself a Game of Thrones fan . With the caption: “I could recommend many titles today but why am I fooling you, I’m also like this” and a gif of the character of Tyrion Lannister, Netflix did it once again and generated positive comments for its sincerity. Empathizing on social networks is not an easy matter, especially on Twitter and with competitors, so achieving it on probably the most complicated platforms for brands would be considered a more than successful strategy.