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Netflix mocks Argentina’s economic crisis on social media and its action divides opinions

In Argentina, the economic situation is a complicated issue and Netflix tried to be part of the conversation with a post on social networks that divided opinions. The economic situation in Argentina seems to get worse day by day. Poverty rates are increasingly high and the social implications that this produces have begun to cause special concern among the government and citizens. IN that market, the economic situation is a topic of interest and Netflix has tried to be part of this conversation with a post on social networks that divided opinions. To understand the problem, it is important to put on the table the numbers of the complex economic Sri-Lanka Mobile Database situation that Argentina is going through. Official data released this Thursday indicate that the economic crisis and inflation in that country resulted in the poverty rate reaching 32 percent, while the indigence rate rose to 6.7 percent. This means that poverty reached 12 million 960 thousand people during the second quarter of 2018 ( 6 percent higher than that registered during the same period of 2017), while 2 million 713 thousand 533 people live in a situation of indigence ( 1.9 percent year-on-year increase).

Other indicators are added to this: the consumer price index accumulated a rise of 47.6 percent last year -the highest rate in 27 years-; the 2.5 percent drop in Gross Domestic Product (GDP); the reduction of the economic activity in 5.7 percent (for last January) and the inflation of 6.8 percent accumulated for the first two months of this year. With these figures, it is not difficult to understand the concern of Argentines and their growing interest in the subject. In the midst of this context, from its official Facebook account, Netflix tried to be Brother Cell Phone List part of the conversation with a meme in which, in a certain way, it tried to capture the situation in the country. The streaming platform published an image in which it relates each of the main characters of The Umbrella Academy series with a national currency from different countries, where it assigned a dead character to the Argentine peso. The peculiar image was accompanied by the text “We will always be the Ben of the world. “The post published last Wednesday already adds 2,763 shares, 75 shares, and 996 comments, in which users have shown conflicting opinions about the controversial publication.

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Although the interpretation of the publication depends on the eyes that look at it, the truth is that Netflix decided to bet this time on a complex issue, which is intrinsically connected to political and social issues that are a fickle terrain for brands. Recall the findings of a study signed by the agency 4A, which indicates that although 67 percent of marketers believe that changing values ​​are making brands more interested in corporate responsibility and values-based marketing, 58 percent of consumers are not agreed that brands engage their marketing strategies with political issues. However, audiences say they look favorably on brands that take a positive stance on issues such as the fight against racism, inclusion, or gender equality.

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